ATG Brands—Where Innovation Meets the Counter-Culture

Who We Are

ATG Brands LLC ('Against the Grain') is more than a company—it’s a movement with a purpose. Our mission is to challenge the status quo, creating innovative, premium products that span across industries such as supplements, beauty, personal training, and wellness. With a foundation built on transparency, integrity, and the spirit of counter-culture, we’re committed to partnering with businesses that share our vision. Together, we can reshape industries, deliver exceptional products, and empower consumers to make choices that align with their values.

Our Goal

Our mission is clear: to provide premium products that redefine industry standards for quality and transparency. We aim to be more than just a supplier—we want to be a trusted partner in your business’s growth. By offering innovative, reliable products and deep industry knowledge, we help businesses like yours deliver wellness solutions that truly resonate with your customers. Together, we can elevate the products you offer, foster trust, and create a lasting impact in the wellness space.